So when an auto show rolls around offering a look at some of the most stunning examples of auto art and engineering, it's time to indulge — even just for a moment.
Here's a glance at four of the most striking new vehicles on display at the Geneva Motor Show, which opens to the public Thursday and runs through March. 16.
FERRARI CALIFORNIA T: Should you need to accelerate from 0-100 kph (0-62mph) in 3.6 seconds and stylishly cruise at top speeds in excess of 314 kph (195 mph), all with the top down while integrating your iPhone into the dashboard, the new turbocharged convertible with the prancing horse may be just the ticket. And, in keeping with its West Coast sensibility, the sleek California T hardtop convertible, officially unveiled in Geneva, also is 15 per cent more energy efficient than its predecessor California model — and the roof closes in 14 seconds. Prices expected to be comparable to the previous model, starting around 187,000 euros ($257,000).
LAMBORGHINI HURACAN LP 610-4: A replacement for the Gallardo, Lamborghini's top-selling model of all time, this sleek missile has new aluminum and carbon fiber components and a top speed of 325 kph (202 mph). The Huracan, Spanish for hurricane, transmits power to all four wheels, and has a new 7-speed dual clutch transmission and electronically controlled shocks. If you blink, you might miss its stops and starts: the Huracan has huge carbon-ceramic brakes and a V10 engine that can go from 0-200 kph (0-124mph) in 9.9 seconds, or 0-100 kph (0-62mph) in 3.2 seconds. The Huracan will be delivered starting in spring 2014 to anyone with 169,500 euros ($233,000) to spare, not including tax.
MASERATI ALFIERI: It's a concept model, so you can't buy one just yet, but this car — with its metallic blue accents — would be for those who may want an arresting sports coupe that seems to capture both the future of the Maserati brand and the racing spirit of its bygone decades. Designed with a V8 engine, six-speed gearbox and special exhaust, the Alfieri has a sloping exterior with a long angling nose that makes for a bullet-like sleekness. Its suspended dashboard, brakes, tailpipes and air ducts are accented in sky blue. Stay tuned for production, and pricing.
ALFA ROMEO 4C SPIDER: Another new model unveiled in Geneva, this one is a convertible that is scheduled to go on sale in Europe next year. For sporty drivers who need to accelerate from 0-100 kph (0-62mph) in 4.5 seconds. Similar to the 4C hardtop, but with a canvas roof and carbon fiber rollover bars, it would have a top speed of more than 249 kph (155 mph). Pricing not yet announced.