NEWS

Honest Ed's sells its signs

03/07/2014 04:41 EST | Updated 05/07/2014 05:59 EDT
Honest Ed's, the iconic discount department store on the corner of Bloor Street West and Bathurst Avenue, sells just about everything. On Monday, it will sell the signs it uses to sell its products.

The signs are all in the same distinctive font, all done by hand by Wayne Reuben. He did the original signs in 1967, and then returned in 1995 to continue his work.

Reuben and some other Honest Ed's employees — both new and old — modelled the signs for CBC Toronto below.

Frank Mirabelli has worked at the store for 47 years. The school he was attending was right across the street from Honest Ed's . So at 14 he got a part time job at the store. When he turned 18 he moved up to a full time job and has been there ever since.

Rosalie Aguado has been working in the houseware department for almost one year.

Frank Sgro has worked at Honest Ed's for 54 years. He started in the Receiving Department and now works in the Maintenance Department.

Ausie Hemmati has worked at Honest Ed's for 17 years. She runs the Hairdressing Department.

John Da Costa has worked at Honest Ed's for 38 years.

Wayne Reuben made the first signs at Honest Ed's. He started in 1967 and work for two and a half years before leaving the store. He returned in 1995 and has been making the signs until this day.

The signs go on sale Monday, March 10, at 10:00 a.m.
 

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