MONTREAL - Pauline Marois steered her campaign away from the theme of independence Thursday, a sudden shift that followed her introduction of star candidate Pierre Karl Peladeau and musings about a post-secession Quebec.

The Parti Quebecois leader's tempered approach came after poll results suggested the pro-Canada Liberals had gained ground in the Quebec City area at the expense of the third-place Coalition party.

The survey, taken after Peladeau was named a PQ candidate, appeared to show that federalists in the region had begun to rally under the Liberal banner with hope of avoiding a referendum.

The PQ's tactical change was apparent Thursday when Peladeau, one of Canada's most-powerful media moguls, suddenly refused to answer questions about Quebec sovereignty or any future vote on independence.

Marois told reporters at their joint news conference she was running an election campaign, not a campaign on the future of Quebec.

"When Quebecers go to the polls on April 7, they will be voting for a government," Marois said at the event outside Quebec City, with Peladeau standing nearby.

The PQ's abrupt reluctance to promote sovereignty came after Marois spent a couple of days describing what life would be like in an independent Quebec, where she said citizens would maintain a customs-less border, keep using the Canadian dollar and request a seat at the Bank of Canada.

The change also came just a few days after Peladeau's splashy entrance Sunday into politics, where the celebrity owner of Quebecor Media Inc. (TSX:QBR.B) pumped his fist into the air, proclaimed his lifelong passion for Quebec sovereignty and answered numerous questions on the topic.

Peladeau, however, had a much different approach at Thursday's event.

He refused to give direct answers to independence questions — in other cases, he just didn't say anything at all.

"Today, we're talking about the economy, we're talking about entrepreneurship," Peladeau said in one response, as he stuck to a script related to the theme of the announcement.

By the end of the 35-minute news conference, the rookie politician appeared to have grown tired of the queries.

That's when a reporter asked Peladeau whether he was the man who would break up Canada, making reference to a front-page headline in Macleans magazine.

"We're here to talk about economy," he repeated in a raised voice, before ending the sentence with an awkward laugh.

"I just mentioned to your colleague earlier that this is the purpose of my presence here. And this is the purpose of also what I consider my engagement in politics."

Marois, meanwhile, tried to play down the sovereignty angle by repeating her promise that a majority PQ government would consult Quebecers before holding another referendum.

In raw numbers, Thursday's Leger Marketing poll for Quebec City's FM 93.3 radio station found that the Liberals led the PQ by seven percentage points.

With the margin of error of 3.86 percentage points factored in, however, the parties could be in a statistical tie.

The poll's 643 respondents were surveyed this Tuesday and Wednesday.

The impact of Peladeau's arrival with the PQ remains unclear.

Peladeau, also known as PKP, has been both a popular and polarizing figure in Quebec.

His emergence as a candidate for the PQ was a surprise since the businessman has gone to war against unions, traditional supporters of the party.

Many also believe a man of his stature would not enter politics if he didn't have his eye on Marois's leadership job.

Quebec has been fascinated by the dynamic between the multimillionaire magnate and the PQ leader, likely one of the few people he's had to answer to in recent years.

Even though most of the questions Thursday were directed at Peladeau, Marois jumped in a few times and answered for him.

At one point, she gently pushed him away as he tried to approach the microphone.

Marois, who has been overshadowed by Peladeau on the campaign trail, decided she wanted to field a question for him about how his political aspirations could create a potential conflict of interest related to one of his businesses.

"I'll answer this," Marois could be heard telling Peladeau through the podium mic, as she put her hand on his shoulder and moved him aside. He nodded and stepped back without saying a word.

She was later asked whether Peladeau had become a liability for her campaign.

"I am very proud to have the presence of Pierre Karl Peladeau in my party," Marois said of her candidate in the Saint-Jerome riding, a critical swing seat north of Montreal.

"He's a man who built a great business and he's an example of success in Quebec and I hope that (he) will be a model for the young Quebecers who want to do business in Quebec."

Peladeau's proclamation in support of sovereignty at his coming-out event made the issue an unexpected focal point of the campaign, particularly since recent polls have suggested only about 40 per cent of Quebecers support independence.

Liberal Leader Philippe Couillard has given repeated warnings the PQ would lead the province to a third referendum on independence if it wins a majority mandate.

On Thursday, Couillard attacked Marois's earlier remarks that citizens of a sovereign Quebec would continue to enjoy many of the benefits of Canada. He called those assertions an "unprecedented festival of confusion."

"An imaginary world, confusion, are trademarks of this movement, which knows that without confusion and without an imaginary world, it is unable to convince a majority of Quebecers about the validity of its direction," Couillard told a news conference before the Marois-Peladeau event.

"I'm not even sure if her own intentions are defined."

Later Thursday, Justin Trudeau offered his support to Couillard, making him the first federal political leader to publicly back a Quebec candidate. Members of Trudeau's Liberals offered support for the Quebec Liberals last week.

"My Quebec colleagues and I support federalism, @phcouillard and the #QLP," read a tweet on Trudeau's Twitter feed.

A subsequent tweet read: "Quebecers want a better economy, not a third referendum."

Coalition party leader Francois Legault said Thursday that when political leaders start talking about referendums, Quebecers return to their old habits of voting for either the pro-independence PQ or the federalist Liberals.

"With the Coalition, there will be no referendum," Legault said of his right-of-centre party.

"They're used to seeing the Liberals give answers like that, but on top of this, we'll cut taxes."

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  • In this Friday, Oct. 27, 1995 file picture, a large Canadian flag is passed through a crowd in as thousands streamed into Montreal from all over Canada to join Quebecers rallying for national unity three days before a referendum that could propel Quebec toward secession. In Canada's May 2, 2011 federal election, voters dealt Quebec's separatists their worst humiliation in modern memory and set off a debate about whether the mostly French-speaking province even needs a separatist movement in this globalized age. (AP Photo/The Canadian Press, Ryan Remiorz)

  • MONTREAL, OCT. 30--SAYING NO--Daniel Johnson Quebec Liberal Leader and leader of the No campaign in the Quebec referendum delivers his victory speech after the No side won by a slim margin in Montreal, Monday.(CP {PHOTO)1995(stf-Fred Chartrand)fxc

  • MONTREAL, Oct. 30--Members of the Yes and No camps clash on the streets of Montreal after the No victory in the Quebec referendum Monday night. (CP PHOTO) 1995 (stf-Tom Hanson)ROY

  • Dejected Yes supporters stand silently at their campaign headquarters in Montreal Monday night, Oct. 30, 2005 as they go down to a narrow defeat in the province's referendum vote. Sunday marks the 10th anniversary of the Quebec sovereignty referendum vote that was held on Oct. 30, 1995. (CP PICTURE ARCHIVE/Paul Chiasson)

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  • MONTREAL, Oct. 30--No side supporters wave Quebec and Canadiasn flags as they take part in a caravan through the streets of Montreal Monday as the province votes on a referendum on sovereignty. (CP PHOTO) 1995 (stf-Tom Hanson)ROY

  • Canadian Prime Minister Jean Chretien casts his ballot, Oct. 30, 1995, in Ste-Flore, a Shawinigan suburb, to vote in the referendum on the sovereignty of Quebec. (CP PHOTO/Jacques Boissinot)

  • MONTREAL, Oct. 30--NO VICTORY--No supporters respond to poll results, in Montreal Monday, as the pro-Canada camp move above 50 percent of the popular vote on their way to a slim victory in the Quebec referendum. (CP PHOTO) 1995 (stf-Jacques Bossinot) rpz

  • MONTREAL, Oct. 30--Former Prime Minister Brian Mulroney casts his ballot in the Quebec referendum Monday in Montreal. (CP PHOTO 1995 (str-Robert Galbraith)ROY

  • MONTREAL, Oct. 30--A small group of Non supporters carry Quebec and Canadian flags as they parade through the streets of Montreal Monday. (CP PHOTO) 1995 (stf-Tom hanson)ROY

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  • Yes supporters wave Quebec flags and posters during a Yes rally in Montreal Wednesday, Oct. 25, 1995. The referendum vote will be held Oct. 30, 1995. (CP PHOTO/Rayan Remiorz)

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  • Some of the 4000 Yes supporters display their conviction Sunday Oct. 22, 1995, at a Yes rally in Quebec City where the three leaders, Mario Dumont, Jacques Parizeau and Lucien Bouchard spoke. The referendum vote will be held Oct. 30, 1995. (CP PHOTO/Jacques Boissinot)

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