In what Mayor Denis Coderre called a “big pilot project,” Bixi Montreal has a $4.3 million contract to run the popular bike-sharing service.
But, he said, the city can’t do it alone.
He said more people needed to use Bixi to make it a viable business, imploring Montrealers to “show your love for Bixi.”
The city is also giving Bixi Montreal a $460,000 short-term loan and a $165,000 grant so that the organization can get started immediately on rolling out for the 2014 season.
Coderre said he hopes to launch the Bixi season in mid-April.