BRITISH COLUMBIA
03/25/2014 02:35 EDT | Updated 03/25/2014 02:59 EDT

Christine Day, Ex-Lululemon CEO, Has New Healthy Lifestyle Gig

luvoinc.com

While she may no longer be practising her asanas, ex-Lululemon CEO Christine Day's new gig still has a main focus on healthy living.

Day has been the CEO of Luvo Inc., a Vancouver-based food company that sells nutritional pre-made meals, since January.

"Christine shares our dedication to wellbeing," a Luvo blog post announcing Day's position stated. "She totally gets it."

After five and a half years, Day stepped down from her Lululemon CEO role in June. Before Lululemon, she was at Starbucks for 20 years.

Luvo was founded last year by Steven Sidwell, previously the CEO of Devante Capital investment banking firm. The company's frozen entrees have fewer than 500 calories and 500 milligrams of sodium, Forbes reports.

They are sold at grocery stores and even on Delta Air flights.

The company is steadily gaining popularity, with actor Jennifer Garner and New York Yankee Derek Jeter endorsing Luvo's products.

Luvo has raised over $25 million from investors, according to CNBC.com.

Lululemon, however, has seen its fair share of hardships.

The company's stock took a hit in 2013. That wasn't helped by founder Chip Wilson saying that "some women's bodies" just don't work for Lululemon's pants as a way of defending the clothing's sheer and pilling problems. He later apologized.

Lululemon was also in hot water when it banned online store customers who were reselling their product. They apologized for that, too.

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