What a difference 12 months makes. This time last year, the buzz was all about Target’s rollout across Canada, many in former Zellers locations.

Now, Target’s Canadian foray is facing serious financial difficulties, and the nearly-dead Zellers … is making a comeback?

Most Zellers stores closed in 2012 and early 2013 (even mascot Zeddy was out of a job and looking for a new gig), but a few remained open, and now something remarkable is happening: A shuttered Zellers is reopening.

The “new” Zellers opens in Ottawa’s Bells Corners neighbourhood on Thursday, CTV News reports.

Owner Hudson's Bay Company (HBC) likely decided to reopen the location because of the relative success it has had with the few other Zellers locations it kept open, such as the one on Toronto’s Queensway, Canada.com reports, on top of the fact the location had remained empty since the last Zellers closed.

UPDATE: An HBC spokesperson says no other Zellers openings are in the works, at least at this time.

"We closed our Montreal location but wanted to still have a location east of Toronto in a major market," Tiffany Bourre said in an email to HuffPost Canada. "Given that we still had a site in Ottawa we elected to use it."

At its peak in the 1990s, Zellers had some 350 stores across Canada, but years of financial struggle convinced owner Hudson’s Bay Company (HBC) to sell off a majority of the chain’s lease agreements to Target in 2011.

HBC announced in 2012 it would liquidate most of the remaining 64 stores not acquired by Target, but kept a few open under a new format that featured clearance prices on clothing and home products from HBC and Home Outfitters.

Retail competition is intensifying as Target and other U.S. retailers move into the Canadian market.

Target, which has opened 124 locations across the country so far, itself has struggled. Much of the initial buzz around the chain’s arrival has fizzled, with consumers complaining of a lack of selection and market analysts worrying about the Canadian locations’ empty shelves.

The company’s Canadian operations posted nearly a $1-billion loss in the year since the rollout began, despite forecasts it would turn a profit in its first year.

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  • Target Canada's Empty Shelves

    Belus Capital says it's a bad sign that a brand-new retailer like Target Canada is already discounting products by 90 per cent. Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Even food products are in short supply. Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Another bad sign: The "cheap chic" items that are such huge sellers for Target in the U.S. are seen here marked for clearance. Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • Target Canada's Empty Shelves

    Source: <a href="http://beluscapitaladvisors.com/2014/01/22/25-new-omg-photos-target-canada/">Belus Capital</a>

  • NEXT:

    CUSTOMER SATISFACTION RANKINGS

  • WORST: Target Canada - 27%

    Percentage of respondents who said they were "very satisfied" with the store in question. Source: Forum Research

  • The Bay - 40%

    Percentage of respondents who said they were "very satisfied" with the store in question. Source: Forum Research

  • Walmart Canada - 40%

    Percentage of respondents who said they were "very satisfied" with the store in question. Source: Forum Research

  • BEST: Costco - 62%

    Percentage of respondents who said they were "very satisfied" with the store in question. Source: Forum Research

  • Also on HuffPost:

    HOW TARGET CANADA'S PRICES STACK UP WITH THE U.S.

  • How Target's Canadian Prices Stack Up To U.S. Prices

  • Women's Merona Emilia Espadrille Sandals

    C$29.99 in Toronto and US$29.99 on the U.S website.

  • Gilligan O'Malley Women's Knit Pajama

    C$24.99 in Canadian sstores and US$24.99 on the U.S. website.

  • Mossimo Women's Ponte Boyfriend Jacket

    C$39.99 in Toronto and US$29.99 on the U.S. website.

  • Bird-Bead-Wavy Disc Earrings Trio

    C$9.99 in Canadian stores and US$7.99 on the American website.

  • Mossimo Supply Co. Men's Short Sleeve Tee Shirt

    C$9.99 in-store and marked down from US$9.99 to $7.49 on the U.S. website.

  • Mossimo Supply Co. Men's Long Sleeve Poplin Workshirt

    C$24.99 in Target's Toronto store and marked down from US$22.99 to $17.24 on the U.S. website.

  • Ridel Vivant Pinot Noir Tumblers - Set of 2

    $C24.99 in Toronto but US$19.99 at Target.com.

  • Giada De Laurentiis 12' Non-Stick Frying Pan

    C$39.99 compared to US$35.49 (online price).

  • Soda Stream 60L CO2 Spare Carbonator

    C$34.99 in the Toronto store and US$29.99 on the American site.

  • Target Canada Opens Stores In Ontario

    Previously on HuffPost: Target Canada Opens Stores In Ontario

  • Target Opens In Canada

    A Canada flag flies on a customer's car parked in front of the new Target store in Guelph, Ont. on Tuesday March 5, 2013. Target's expansion into Canada is continuing in big way over the next two weeks as the American retailer opens 21 new stores in Ontario.

  • Target Opens In Canada

    Tony Fisher, President of Target Canada, speaks to the media during a tour of the new Target store in Guelph, Ontario. Target announced that it is opening three pilot stores in Guelph, Fergus and Milton, Ontario March 5, 2013, the first of 124 Target stores to open in Canada, Media were given a preview tour, Monday, March 4, 2013.

  • Target Opens In Canada

    Employees work on preparing the new Target store in Guelph, Ontario. Target announced that it is opening three pilot stores in Guelph, Fergus and Milton, Ontario March 5, 2013, the first of 124 Target stores to open in Canada, Media were given a preview tour, Monday, March 4, 2013.

  • Target Opens In Canada

    Employees welcome the first shoppers who lined up for the new Target store in in Guelph, Ont. on Tuesday March 5, 2013. The company is expected to open between 125 and 135 locations in Canada.

  • Target Opens In Canada

    Hundreds of shoppers wait for the opening of the new Target store in in Guelph, Ont. on Tuesday March 5, 2013. The company is expected to open between 125 and 135 locations in Canada.

  • Target Opens In Canada

    Tony Fisher, President of Target Canada, speaks to the media during a tour of the new Target store in Guelph, Ontario. Target announced that it is opening three pilot stores in Guelph, Fergus and Milton, Ontario March 5, 2013, the first of 124Target stores to open in Canada, Media were given a preview tour, Monday, March 4, 2013.

  • Target Opens In Canada

    Employees work on preparing the new Target store in Guelph, Ontario. Target announced that it is opening three pilot stores in Guelph, Fergus and Milton, Ontario March 5, 2013, the first of 124 Target stores to open in Canada, Media were given a preview tour, Monday, March 4, 2013.

  • Target Opens In Canada

    Employees work on preparing the new Target store in Guelph, Ontario. Target announced that it is opening three pilot stores in Guelph, Fergus and Milton, Ontario March 5, 2013, the first of 124 Target stores to open in Canada, Media were given a preview tour, Monday, March 4, 2013.

  • Target Opens In Canada

    Shopper Sam Skelhorn waits in a tent for the opening of the new Target store in in Guelph, Ont. on Tuesday March 5, 2013. The company is expected to open between 125 and 135 locations in Canada.

  • Target Opens In Canada

    Hundreds of shoppers wait for the opening of the new Target store in in Guelph, Ont. on Tuesday March 5, 2013. The company is expected to open between 125 and 135 locations in Canada.

  • Target Opens In Canada

    Employees welcome the first shoppers who lined up for the new Target store in in Guelph, Ont. on Tuesday March 5, 2013. The company is expected to open between 125 and 135 locations in Canada.

  • Target Opens In Canada

    Hundreds of shoppers wait for the opening of the new Target store in in Guelph, Ont. on Tuesday March 5, 2013. The company is expected to open between 125 and 135 locations in Canada.

  • Target Opens In Canada

    First customers Scott Lester (left) and Sam Skelhorn exit the new Target store with their purchases in Guelph, Ont. on Tuesday March 5, 2013. The company is expected to open between 125 and 135 locations in Canada.