UPDATE: 7:45 a.m. — Humane Society International/Canada has issued a statement saying that it is campaigning to end the commercial seal hunt. It takes no position on the Inuit subsistence seal hunt.

A Nunavut land claims group is planning a giant "sealfie" to protest Ellen DeGeneres's opposition to the seal hunt.

Nunavut Tunngavik Inc. (NTI) is inviting people to come out for a large "sealfie" at the curling rink in Iqaluit on April 11 at 3 p.m., the group said a news release.

The organization is also asking people to wear sealskin clothing for a "sealfie" photo booth, which will be put up at the Igluvut Building on April 10 from 10 a.m. to 4 p.m. NTI staff will take photos at both events and post them to social media.

The actions come as part of the "sealfie" movement that popped up in response to DeGeneres' $1.5 million donation to the Humane Society of the United States (HSUS). The TV host asked Samsung donate the money to the organization after she took the famous "Oscar selfie" with one of the tech giant's phones.

DeGeneres's website has a section calling for an end to the seal hunt, which was referred to as "one of the most atrocious and inhumane acts against animals allowed by any government."

The HSUS website calls on the Canadian government to buy out the sealers, saying, "less than five per cent of a sealer’s annual income comes from the seal slaughter."

In response, many Inuit, who can depend on sealing for subsistence, have posted hundreds of "sealfies," or photos of themselves wearing sealskin clothing, to social media.

Inuk throat singer Tanya Tagaq faced an online backlash when she tweeted a photo of her baby next to a dead seal near her hometown of Cambridge Bay, Nunavut.


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    The following slideshow contains potentially graphic images.

  • Canadian Seal Hunt

    Seal hunters use a hakapik, a club used for killing seals, to kill a seal near their boat in the Gulf of Saint Lawrence March 31, 2008 near Charlottetown, Canada. (Photo by Joe Raedle/Getty Images)

  • Canadian Seal Hunt

    Seal hunters skin harp seals on an ice floe March 30, 2001 in the Gulf of St. Lawrence in Canada. (Photo by Darren McCollester/Newsmakers)

  • Canadian Seal Hunt

    The bodies of harp seals, roughly twenty days old, lie on an ice floe March 27, 2001 in the Gulf of St. Lawrence in Canada. (Photo by Darren McCollester/Newsmakers)

  • Canadian Seal Hunt

    The carcass of a harp seal, roughly twenty days old, lies on an ice floe March 30, 2001 in the Gulf of St. Lawrence in Canada. (Photo by Darren McCollester/Newsmakers)

  • Canadian Seal Hunt

    The carcass of a harp seal, roughly twenty days old, lies on an ice floe March 30, 2001 in the Gulf of St. Lawrence in Canada. (Photo by Darren McCollester/Newsmakers)

  • Canadian Seal Hunt

    The carcass of a harp seal, roughly twenty days old, lies on an ice floe March 30, 2001 in the Gulf of St. Lawrence in Canada. (Photo by Darren McCollester/Newsmakers)

  • Canadian Seal Hunt

    Seal hunters carry dead seals in their boat in the Gulf of Saint Lawrence March 31, 2008 near Charlottetown, Canada. (Photo by Joe Raedle/Getty Images)

  • Canadian Seal Hunt

    A policeman tries to remove female animal-rights activist Ashley Fruno (R), covered with a body-painting to look like the Canadian flag, during her one-woman anti-sealing protest by People for the Ethical Treatment of Animals (PETA) outside the Canadian embassy in Tokyo on March 24, 2010. (TORU YAMANAKA/AFP/Getty Images)

  • Canadian Seal Hunt

    Animal rights activists, Sir Paul McCartney(R) and then-wife Heather Mills McCartney get up close to a seal pup during a venture onto the ice floes of the Gulf of St-Lawrence before the start of the 2006 seal hunting season in Charlottetown, Prince Edward Island. (DAVID BOILY/AFP/Getty Images)

  • Canadian Seal Hunt

    Members of the organization for the defense of animals AnimalNaturalis protest naked and painted as bloody seals to protest the seal hunt in Canada on March 15, 2010. (Getty)

  • Canadian Seal Hunt

    Members of the organization for the defense of animals AnimalNaturalis protest naked and painted as bloody seals to protest against the seal hunt in Canada on March 15, 2010. (Getty)

  • Canadian Seal Hunt

    Inuit hunter Pitseolak Alainga (L) explains how the Inuit traditionally hunt seal to Canada's Finance Minister Jim Flaherty outside the Nunavut Legislature in Iqaluit, Canada, February 6, 2010. (GEOFF ROBINS/AFP/Getty Images)

  • Canadian Seal Hunt

    An animal-rights activist holds a baseball bat as he stands next to a person wearing a seal costume during a protest against the killing of seals in Canada on March 29, 2010 in Munich, Germany. (Photo by Miguel Villagran/Getty Images)

  • Canadian Seal Hunt

    An animal-rights activist wears a mask depicting the face of a seal during a protest against the killing of seals in Canada on March 29, 2010 in Munich, Germany. (Photo by Miguel Villagran/Getty Images)

  • Canadian Seal Hunt

    People protest in front of the Canadian Consulates, on March 25, 2009 in Nice, south eastern France, to protest against the seal hunt in the Gulf of Saint Lawrence in Canada. (VALERY HACHE/AFP/Getty Images)

  • Canadian Seal Hunt

    Having recently returned from a trip out to the ice floes to collect seal heart valves for scientific research, local butcher and seal hunter, Rejean Vigneau (R) and AN employee (L) prepare seal meat in his meat shop on March 25, 2008 in the Magdalen Islands of Quebec, Canada. (DAVID BOILY/AFP/Getty Images)

  • Canadian Seal Hunt

    The Grim Reaper clubs a mock seal to death during a protest by the animal rights group PETA (People for the Ethical Treatment of Animlas) in Hong Kong, 21 April 2006. (MIKE CLARKE/AFP/Getty Images)