A new Beer Store commercial imagines a future in which alcohol in convenience stores will corrupt our children. But not many people are buying it.
Perhaps that's because in provinces where one store doesn't have a virtual monopoly on beer sales things haven't exactly fallen apart.
Alberta got rid of its alcohol control board entirely and yet the youth there have not become a mob of drunken degenerates. You can buy booze at the corner store in Quebec and everyone I've ever talked to thinks that's pretty great.
The Beer Store is not owned by Ontario's government. It is a private and foreign-owned chain. The argument that only it can protect Ontario's teens from the scourge of alcohol is, well, pretty tenuous.
But as the Ontario Convenience Stores Association lobbies the province to allow sales of wine and beer, something the Progressive Conservative Party already supports, the Beer Store is spending big money to lobby against any change to the ridiculously profitable status quo.
But so far the campaign is backfiring. The new ad was widely mocked on Twitter.
That Beer Store ad is so despicable, I'm going to boycott all beer owned by Beer Store shareholders at Rogers Center all summer. Oh, wait.
— Rob Silver (@RobSilver) April 16, 2014
These anti-convenience store ads by The Beer Store make me hope deregulation puts The Beer Store out of business.
— Emmett Macfarlane (@EmmMacfarlane) April 15, 2014
I'd like to think the Beer Store is jumping the shark with this hilarious ad http://t.co/x4gRqyASWs
— Chris Selley (@cselley) April 16, 2014
— Jason Powell (@therealjaypo) April 16, 2014
You know who can disprove the Beer Store's claim of deterring underage drinking? Every 16-year-old going to a party: https://t.co/A5ESbtrJNJ
— James Cowan (@jamescowan) April 16, 2014
Ha ha! The Beer Store takes Ontarians for fools! Then again, Ontarians do let large international brewers run a monopolistic “Beer Store”.
— Colby Cosh (@colbycosh) April 16, 2014
— Maddie Di Muccio (@MaddieDiMuccio) April 16, 2014
— John Graham (@bizEducator) April 16, 2014