Toronto is endorsing safe sex with its name and logo on a new line of condoms.
On June 4, Toronto Public Health will reveal a city-branded condom, which will be free in bars, clubs, hotels and gyms across the city. The limited-edition prophylactic will be called condomTO.
Both New York City and Los Angeles also have city condoms. The thinking, according to Public Health, is that "when condoms are more easily accessible and available, condom use tends to increase."
The other city condoms come in eight different varieties, like ribbed and ultra-thin. There has been no indication the Toronto condoms will have similar features.
The condom campaign — on social media as #condomTO — coincides with World Pride 2014, which Toronto is hosting in through June 20-29.