The 22-year-old left-winger, who played in the minors this season, faces one charge of assault and one charge of aggravated assault.
The charges stem from an alleged bar fight in Cochrane, Alta., nearly two years ago.
Proceedings began Monday morning with the swearing in of the jury.
Prosecutor Ron Simenik then called his first of 10 witnesses.
Cochrane-area resident Wesley Bunn told the court he and a friend confronted Ferland after seeing him push a girl just outside what was then known as the Stageline Saloon.
Under cross-examination, Bunn admitted he had a fair amount to drink that night and was unclear on the finer details of the incident.
The trial is expected to last 10 days.