The rapper unveiled the latest line in SMS Audio at an event Wednesday night with New York Knicks star Carmelo Anthony, a new pitchman and investor.
50 Cent says when people see how much Apple acquired Beats Electronics for they will see how valuable SMS is. The deal came to more than $3 billion. He thinks SMS could follow in the footsteps of Beats by Dre.
The company has been around since 2011.