BUSINESS
06/24/2014 03:59 EDT | Updated 08/24/2014 05:59 EDT

The Bay Backtracks On 'Nothing Taste As Good As Skinny Feels' Shirt

TORONTO - The Hudson's Bay Co. is pulling a T-shirt from its stores after a backlash unfolded on social media tied to an eyebrow-raising message on the garment.

The T-shirt bears an infamous quote by British supermodel Kate Moss that says, "Nothing Tastes As Good As Skinny Feels."

The quote is shown inside a mockup of a nutrition label with the calorie count listed as zero.

After igniting some criticism online, Hudson's Bay tweeted from its official account that the T-shirt was being removed from stores and online immediately.

The Canadian-born designer of the T-shirt issued a statement on Tuesday in wake of the controversy.

Christopher Lee Sauve says allegations that the shirt is celebrating the severity of eating and body disorders "is just not the case."