TORONTO - With the press of a button, Tim Hortons (TSX:THI) is hoping Canadians will warm to a new credit card partnership.

The coffee and doughnut chain has joined CIBC (TSX:CM) for the "Double Double Visa Card," which includes physical buttons built into the plastic.

Cardholders can press one of two options on the face of the card — a button that accesses their Visa account or another that lets users redeem loyalty points for products at the company's restaurants.

Each button has a coloured light that illuminates when the user activates one of the options on the card.

While credit cards with buttons aren't new, this is a first for Canada.

Previously, Citibank ran a pilot program in the U.S. which tested button technology with a select number of its clients. That card has since been discontinued.

The CIBC and Tim Hortons card allows users to earn points on purchases they charge to their no annual fee Visa card, collecting a cent on every dollar in Tims Cash rewards, the companies said.

CIBC launched the venture with Tim Hortons shortly after losing exclusivity for an Aeroplan-branded credit card. While CIBC still offers a card with Aeroplan, the loyalty points company has also launched a separate venture with TD Bank (TSX:TD).

The Tim Hortons-branded credit card is the first step in rolling out a loyalty program. The company has yet to announce when the full-fledged rewards program will debut.

The Tim Hortons credit card will be officially launched on Wednesday.

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  • When The Icing Comes Off Your Boston Cream

  • When A Variety Pack Is Basically All Plain

  • Having To Dig For All The Good Timbits At The Bottom Of A Snack Pack...

  • Or Fight Over The Last One

  • Ordering A Double Double And Getting A Regular

  • When They Don't Have The Doughnuts You Like

    Chocolate with toasted coconut? Strawberry-filled with white frosting? Good luck with that.

  • And Sometimes You Get Stuck With The Stale Ones

  • Uggghhhhhhh The Lineups Get So Long

  • Heck, Even THIS GUY Thinks So

    <a href="http://www.huffingtonpost.ca/2013/09/17/tim-hortons-ceo-us-growth_n_3941673.html" target="_blank">Tim Hortons CEO Marc Caira admits Timmie Hos lineups are too long</a>. Coooooome on vending machines!

  • The Lids!!!

    <a href="http://www.huffingtonpost.ca/2013/08/14/tim-hortons-lids-letter-photo_n_3757416.html" target="_blank">Arg!!!</a>

  • (Although There Are Some Easy Fixes To That Tims Problem)

    Try folding the flap down. Timmies also <a href="http://www.huffingtonpost.ca/2013/08/21/tim-hortons-lids-letter_n_3790819.html" target="_blank">suggests asking for one of the specialty drink lids</a>.

  • When All That's Left Of The Iced Capp Is Ice

    You basically need a spoon to eat it.

  • Having To Ask For A Bagel To Be Double-Toasted To Get It Just Right

    Even then, sometimes it's <em>still </em>not toasted… or it's burnt around the edges.

  • The Powder From Powdered Doughnuts Is Impossible To Get Off Your Clothes

  • Smile Cookies Aren't Always So Smiley

  • (But They're Still Tooootally Worth It)

    The proceeds <a href="http://www.timhortons.com/ca/en/difference/smile-cookies.html" target="_blank">go to local charities, hospitals and community programs across Canada</a>.

  • When There's Too Little Cream Cheese...

    Or WAY too much.

  • It Sucks When You Haven't Won Roll Up The Rim In A While...

  • Or When You Throw Out The Cup By Accident

  • Or When They Don't Give You A Roll Up The Rim Cup At All

    WHY?!?!?!

  • When An Extra Large Just Doesn't Do The Trick

  • OK, Tims Has Its Problems. But No Matter How Many There Are...

  • We Just Can't Give It Up

  • Seriously, Timbits Are Basically Happiness In Dough Form

  • And The Coffee Is Pretty Decent

    Although not everyone agrees.

  • And Some Employees Really Make Your Day

  • Timmies For Life

  • MORE: Canadian First-World Problems

  • First Day Of Spring Finally Arrives... Snowstorm hits.

  • Just Got Netflix... U.S. Selection Is WAY Better.

  • Rogers Or Bell... Take Your Pick.

  • When I Travel Abroad, Locals Think I’m American.

  • When I Type '?,' It Comes Out As 'É'

  • Watched The Super Bowl... Didn't See The Good Ads.

  • Loonie Is At Par With U.S. Dollar... Prices Aren’t Adjusted.

  • Uses Canadian Spelling... Gets Corrected By U.S. Spell-Checker.

  • Forget Shipping Fees... Seller Won’t Even Ship To Canada

  • Goes To Buy A Chocolate Bar... They're Out Of Coffee Crisp.

  • Asks For A Double-Double... U.S. Cashier Doesn't Understand.

  • Tried To Watch Video Online... Geoblocked!

  • Paid $1.98 Charge With A Toonie... Got No Change.

  • Site Asks For ZIP Code And State... What, No Postal Codes?

  • Next: Most 'Canadian' Slang

  • Double Double

    <strong>WHAT IT MEANS:</strong> A Double Double refers to a coffee (often from Tim Hortons) with two creams and two sugars. <strong>IN A SENTENCE:</strong> "Yes, hi, I'd like to order a Double Double."

  • Gut-Foundered

    <strong>WHAT IT MEANS:</strong> When food, however unappealing it is, is all you <a href="http://www.huffingtonpost.ca/2013/05/10/newfoundland-tourism-video-gutfoundered_n_3254578.html" target="_blank">crave at the end of the day. Or, you're just very hungry.</a> <strong>IN A SENTENCE:</strong> “Your mind wanders when it’s gut-foundered. Is it going to be take-out? Is it going to be pizza?”

  • Shit-Kickers

    <strong>WHAT IT MEANS:</strong>Shit-Kickers are nicknames for cowboy boots. Hee Haw! <strong>IN A SENTENCE:</strong> "I can't go to the Calgary Stampede without my shit-kickers."

  • Kitty-Corner

    <strong>WHAT IT MEANS:</strong> Something that is in a diagonal direction from something else. <strong>IN A SENTENCE:</strong> "The grocery store is kitty-corner to the school."

  • Chinook

    <strong>WHAT IT MEANS:</strong> A warm wind that blows east over the Canadian Rockies, warming up Calgary in the winter. <strong>IN A SENTENCE:</strong> "This chinook is giving me a headache."

  • Darts

    <strong>WHAT IT MEANS:</strong> A slang term for cigarettes <strong>IN A SENTENCE:</strong> "Get your darts out."

  • Stagette

    <strong>WHAT IT MEANS:</strong> Stagette is another name for bachelorette party. <strong>IN A SENTENCE:</strong> "Are you heading out to that stagette this weekend? There's going to be a stripper."

  • Cowtown

    <strong>WHAT IT MEANS:</strong> Cowtown is a nickname for Calgary. <strong>IN A SENTENCE:</strong> "I've been living in Cowtown my entire life."