SPORTS
07/02/2014 09:28 EDT | Updated 09/01/2014 05:59 EDT

FIFA World Cup on CBC attracts record audiences

CBC is engaging record audiences with its comprehensive, multi-platform coverage of the 2014 FIFA World Cup in Brazil. 

Analytics compiled since June 12 show a record 29.5 million Canadians have tuned in to soccer coverage provided by CBC/Radio-Canada and its partners. 

That eclipses CBC's cumulative reach for the entire World Cup tournament held in South Africa in 2010. 

Five of the eight knockout-stage matches averaged audiences in excess of two million, highlighted by 2.7 million viewers taking in Belgium's extra-time win over the United States.  

Overall, the Round of 16 averaged 2.1 million on CBC. That's up a whopping 42 per cent from 2010. 

Numbers Game 

- 29.5 - Millions of Canadians who have tuned in to coverage

- 5.5 - Millions of viewers to have consumed content digitally

- 8 - Million hours of coverage streamed by fans on web or app

- 95 - Percent of new Canadians engaged in CBC's coverage 

The FIFA World Cup resumes Friday with quarter-final matches featuring France vs. Germany (CBC, CBCSports.ca, 11:30 a.m. ET) and Brazil vs. Colombia (CBC, CBCSports.ca, 3:30 p.m. ET).

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