Called the Stack, the building aims to show that while stackable apartments can save builders time and money, modular doesn't have to mean boring. Its chunky front embraces its building-block roots, but the apartments' interiors have varied floor plans and stylish finishes and fixtures.
Studios start at about $1,600 a month and three-bedrooms go for $3,700.
Modular construction — assembling a building from prefabricated sections instead of building from scratch on-site — has been around for decades, but interest has grown recently around the country and in its biggest city. The world's tallest modular building, a 32-story apartment tower, is rising in Brooklyn.