It's not too often, outside of Father's Day, that people try to define what fatherhood means. But Cheerios is taking on the explanation for themselves, and we have to say, it's pretty awesomely all-encompassing.
In the two-minute ad above that feels more like a short film, the cereal brand tackles exactly what we at HuffPost Canada attempted to describe just a couple of months ago — what a dad goes through every morning before he goes to work.
Since Mom tends to get most of the credit for meals, getting everyone out the door, even hugs when kids are hurt, we love this (in our experience) very real take on how essentially a dad's role factors into the family life. Heck, more and more dads are the ones staying home with the kids, as the Globe and Mail reports, so why we shouldn't we start seeing more of the gradations of what constitutes parents' jobs in our mainstream commercials (or TV shows, or books)?
And besides, any dad who can wake up to a horse mask without screaming is obviously doing something right.
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