NEWS
07/28/2014 11:18 EDT | Updated 09/27/2014 05:59 EDT

Beer carts not saving Vancouver golf course revenue

Revenue at Vancouver's municipal golf courses continues to drop, despite the recent introduction of food and drink carts on the courses.

Park board officials had hoped giving golfers the chance to buy a beer during their round would stop a slide in revenue that began in 2008 when the three city-run courses brought in about $12 million.

This year, they're hoping for $9.5 million in total revenue from the Fraserview, McCleery and Langara courses, with a profit of about $1 million, according to Joan Probert, the Park Board's supervisor of business services.

The food and beverage carts, which include alcohol were introduced last season, but Probert says they're not a huge money maker.

"We realized that we were one of the few courses that didn't have that service available to their golfers and we decided to invest in that.

"We look at it as a service. It's not a big moneymaker for us," says Probert. "As long as the program breaks even, we're happy, because we're providing it to our guests."

The problem is fewer people are playing golf these days.

"Across the industry, year to date, we're down about seven per cent."

Probert says they are fighting dwindling interest in the sport with several programs, including a new app that alerts players to upcoming available tee times.

But she says the bright spot is the youth programs, which have record enrollment this summer.

               

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