Muji, Japanese Housewares Store, To Set Up Shop In Toronto

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MUJI
Kitchen ware is seen in the window display of a store operated by Muji Corp. in Frankfurt, Germany, on Thursday, Aug. 1, 2013. German retail sales unexpectedly declined in June, suggesting that doubts about Europe's economic recovery weighed on consumer spending. Photographer: Krisztian Bocsi/Bloomberg via Getty Images | Bloomberg via Getty Images

Get ready, Canada, for the anti-Target.

Japanese home store Muji is coming to Toronto, the Globe and Mail reports, bringing its sleek, anti-label aesthetic into Canadian homes.

The store, which is scheduled to open near the Toronto Eaton Centre in mid-December, is only the first of three locations the company plans to open in the city by the end of next year.

Muji, which stands for “Mujirushi Ryohin" in Japanese, means "No brand. Quality goods.” The company says on its website that it takes a minimalist approach with its products, creating items that are "truly fit for their purpose" as an antidote to society's over-consumption.

Muji's prices aren't as low as, say, Target or Wal-Mart, but their simple, brand-free design has resonated with consumers. The company already has 255 stores outside of Japan, according to Forbes, with 63 stores in Europe alone, five locations in New York and four in California. It also has online stores in the U.S. and Europe.

Muji isn't the only Asian import Canadians can expect to see in the next few years. Beloved clothing store Uniqlo could be coming in 2016, the Globe reports.

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