Almost as fast as some star athletes can run, tweeters turned Puma's new marketing campaign into a joke.
On Monday, Puma encouraged Twitter users to tweet a photo of their favourite Puma-wearing athlete at the clothing company with the hashtag #Fastergraph to get a sleek, personalized note in return.
Sounds cool, right? But the campaign quickly went south after users changed their usernames to some less-savoury things.
Liverpool are wank. Falcao said so pic.twitter.com/YhNvkEmyic— Bradley Tiernan (@Tea_Er_Nan) August 18, 2014
One guy named Mashhour didn't have any luck receiving his own message.
A couple people used Puma's hashtag to create their own #Fastergraphs.
Puma had more luck with the #ForeverFaster hashtag.
Dozens of people are still tweeting at #Fastergraph, without a response from the company.
While it might seem like the joke's on Puma, any promotion is good promotion, right?
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