You only need to watch 15 seconds of this ad to know exactly where it's going. But don't stop.
In a new campaign for CIBC's Run for the Cure for breast cancer awareness which takes place on Oct. 5, the bank has created a new ad entitled "In Her Shoes" to show viewers what it's like to live with breast cancer.
In 2013, an estimated 23,800 Canadian women and 200 men were diagnosed with breast cancer, according to the Canadian Breast Cancer Foundation. Because October is also Breast Cancer Awareness month, the Run for the Cure (along with this ad campaign) is meant to remind Canadians that the future of being breast cancer free looks hopeful.
And while you will never know what it's like to live with a disease like cancer unless you experience it firsthand, this ad does its job uncomfortably well.
Check out the video above and let us know what you think.