STYLE

Urban Outfitters' Faux Blood-Soaked Sweatshirt Is Infuriating

09/15/2014 12:05 EDT | Updated 09/17/2014 02:59 EDT

Urban Outfitters just can't stop producing offensive clothes.

The retailer has recently come under fire—yet again—for selling a "vintage" Kent State University sweatshirt featuring red spatters that resemble blood stains.

Some pointed out that the shirt appeared to be a reference to the 1970 shootings at the school, in which four students were killed and nine injured by Ohio National Guardsmen during a Vietnam War protest.

People were quick to jump on Twitter to air their outrage (as they should):

After a barrage of attention, the sweatshirt in question sold out online.

The retailer also took to Twitter to apologize for "any offence" the sweatshirt caused.

Their statement in full:

"Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset."

Kent State also issued a statement:

"May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.

We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.

We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two year ago, to gain perspective on what happened 44 years ago and apply its meaning to the future."

This isn't the first (and probably not the last) time the company has been mired in controversy. From their "Navajo" clothing to their "Depression" shirts, the retailer has no shortage of offensive products.

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