NEWS

Emma Watson nude photo threat was a marketing stunt

09/24/2014 09:35 EDT | Updated 11/24/2014 05:59 EST
The Emma Watson nude photo threat appears to have been the work of a viral marketing firm calling itself Rantic.com.

The ominous threat first appeared on 4chan over the weekend, sometime after the British actor and UN Women's goodwill ambassador​ launched her HeForShe campaign for gender equality at the United Nations in New York City.

The threat linked to a website titled Emma You Are Next featuring a countdown clock ticking down to a suggested nude photo reveal within a number of days.

In the early hours of Wednesday, the sinister notice was replaced. Instead, the URL redirects to Rantic.com, a mysterious social media marketing company and it's campaign to shut down 4chan — the image-sharing site at the centre of a number of recent celebrity nude photo leaks.

"None of these women deserve this," reads Rantic.com's splash page. "[A]nd together we can make a change." 

It's not clear who is behind Rantic, or if the Harry Potter star is participating in the campaign, but a strongly worded statement on the supposed marketing firm's website claims celebrity backing.

Massive media pickup

"We have been hired by celebrity publicists to bring this disgusting issue to attention," reads a message addressed to U.S. President Barack Obama.

"The recent 4chan celebrity nude leaks in the past 2 months have been an invasion of privacy and is also clear indication that the internet NEEDS to be censored."

The campaign encourages visitors to send a letter to the White House demanding government action over the nude celebrity photo leaks.

Whether the stunt can generate government action is yet to be seen, but the internet pranksters are already claiming a viral victory.

Rantic says its Watson stunt spawned massive social media pickup, generating 48 million visitors and seven million Facebookshares in a few short days.

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