Despite what's being marketed to you, Halloween isn't all about the costumes.
If you want to impress your friends and neighbours, Halloween makeup is key to completing your whole look, whether you're going as a zombie, a video game character or a pop culture icon.
And while you almost have to be a DIY pro to fasten together a costume by yourself, the great thing about makeup is that it's super easy to learn how to do it yourself thanks to the dozens of video tutorials on the web (à la Michelle Phan). Even if you're not going full-out, we're pretty sure you can handle dabbing on some blood, face paint, false eyelashes, and whatever else you need to get into character.
So, to help stir your creative juices, check out some cool Halloween makeup ideas that you can try out come Oct. 31.