On Thursday, an anonymous jokester posted an ad to popular classifieds website Kijiji offering majority shares in Québecor for $800 million.
The fake ad, written in French, says:
"I’m selling my shares in the media company Québecor. Included are television channels including TVA, broadcaster of emotions, gossip magazines, two newspapers full of young guns, a new sports channel (the official broadcaster of half of the Canadiens' games) and perhaps a hockey team. It comes with a Quebec City amphitheatre and the responsibility of speaking to RégisLabeaume often. It also comes with Videotron, the power of infinite cable, Richard Martineau and Gino Chouinard. Reason: I want a country."
The online posting comes after Parti Québécois MNA Jean-François Lisée called on Péladeau to dump his majority interest in Québecor.
Initially, Péladeau refused.
He later changed his tune to say he would put his shares in a blind trust if he became leader of the PQ.
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