NEWS

Professors square off over controversial sales sheet

10/20/2014 05:00 EDT | Updated 12/19/2014 05:59 EST
A tip sheet encouraging Quebec teenagers to place two chocolate bars into the hands of potentially reluctant customers in door to door sales situations is raising some eyebrows.

CBC Montreal Investigates has obtained a copy of the paper distributed to employees of Ado-Boulot.

Two experts we spoke to have very different views on the document.

Concordia University marketing professor Robert Soroka thinks it has some bad advice.

But McGill University’s associate professor at the Desautels Faculty of Management, Karl Moore, said the sheet teaches teens valuable skills.

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