How shocking is it to hear little girls dressed as princesses saying the f-word, in context, over and over again?
Not as shocking as, say, the statistic that one in five women will be sexually assaulted or raped by a man, posits this new video from FCKH8. The social change company sells t-shirts that, according to its mission statement, act as "mini billboards for change."
Though feminism has been called "the other f-word," often thanks to a surprising number of people who are rejecting the term, this video is meant to serve as a reminder that the things feminism fights for can be far more horrifying than little girls swearing their faces off.
What do you think? Is the message effective, or just inflammatory?