Meet Elvie, the sleek new connected Kegel tracker made with a technology offering advanced precision in isolating those hard-to-see muscles for a workout.
Instead of providing feedback based on an air pressure gauge, like the similarly wired-in Kegel tracker called kGoal, the device contains a dynamometer, according to TechCrunch.
A dynamometer measures force torque and power and it's likely to have been the idea of parent company Chiaro's head engineer Jenny Shih, who hails from Dyson.
The feedback provided on the app is of the utmost importance, according to Elvie's website, on which company spokespeople compare practicing kegel exercises without feedback to trying to lose weight without a scale.
Elvie alerts users when they're not isolating the muscles correctly, saying on its website that three in ten women push downwards when attempting kegel exercises, which can lead to damage.
To pique the interest of would-be users, the marketing campaign says that correct Kegels lead to increased core stability in addition to the age-old promise of better sex.
During the month of November, Elvie can be pre-ordered for a reduced price of €75 (approximately $135) with delivery expected in March. After November, the price will climb to €125 (approximately $225).
Strong pelvic floor muscles are important for sex, increasing orgasmic capacity and overall pleasure of the experience. They are also critical for childbirth and bladder control.
Overexertion during birth can cause lasting damage to the pelvic floor that often leads to loss of bladder control and diminished sexual pleasure.
For years, doctors, midwives and doulas have recommended Kegel exercises to pregnant women in preparation for birth, and sexologists recommend them to enhance pleasure and treat sexual dysfunction.
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