Of course, his most notable accomplishments took place on the basketball court as a star centre for the Orlando Magic, Los Angeles Lakers, and Miami Heat before his playing career began to wind down.
But the 7-footer, with a larger-than-life personality, has also starred in movies and commercials. He even released some rap albums in the 1990s -- though not necessarily to critical acclaim.
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Now the Sacramento Kings' part owner and panelist on TNT's Inside The NBA is at it again with this promotional video called "Shaq Goes Pop."
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You might not have much luck getting through to the phone number provided, but it's definitely worth a look.
The album doesn't appear to be real, but still holds up as a clever marketing ploy. And who knows what could happen, based on the fact that it has gone viral.