It's almost a week since Kyle MacDonald started giving away free rides in Vancouver to promote the advantages of for-profit ride-share program Uber.
Dressed — ahem — as a rooster.
"I kinda want to have a bit of fun with it," he told CBC News Tuesday.
MacDonald is no stranger to the power of social media, being the man behind 2005's One Red Paperclip blog, where he traded up from the aforementioned clip, to a house in just 14 online trades within a year.
Now he's turned his attention to the thorny issue of taxi transportation, something, he says, that is a serious issue affecting many people.
"There's great technology that allows these seats to be utilized," he says, noting it's not only Uber, but those such as Lyft and Sidecar, offering similar services.
"Unfortunately in Vancouver, we're not able to use any of these whatsoever, because of archaic industry regulations and an extremely powerful taxi lobby that does not want to lose its monopoly."
On a Reddit Ask Me Anything Tuesday, MacDonald wrote: "I'm an urban transportation geek and the state of Vancouver's options for app-based on-demand non-drive-yourself transportation options like taxis and ride share services is totally wack."
Independent taxi services like Uber are allowed in over 200 cities worldwide, but Vancouver is not one of them.
Cab companies are against it and so are governments at the provincial and municipal levels. They say that letting independents into the market would compromise safety and service.
MacDonald says he's given over fifty rides since he started on Nov.12.
"There's no end date. As long as it's fun I will continue."