Vancouver may be playing the starring role as host, but the local team isn't playing any role on the field, leaving some to wonder whether the city's residents are invested in the game.
On Sunday, the Calgary Stampeders will face the Hamilton Tiger-Cats in the 102nd annual Grey Cup classic.
With three days until kickoff, there are still more than 4,000 tickets available for the game, unlike the last Grey Cup in Vancouver where every ticket was sold out by July.
Officials optimistic Vancouver will party
Even so, the organizers are optimistic.
"i think you will find that the streets will be full, the festivals will be full, and there will be a real vibe in the city," said 2014 Grey Cup co-chair Mike Graydon.
CFL commissioner Mark Cohon says he's not too concerned.
"We were just here three years ago, he said. "I think that may have had an effect on it. But we are going to have nearly 50,000 in the building, Its going to be loud. Its going to be exciting and we will see what happens over the next few days."
Grey Cup week is about more than just the game and with festivities kicking off today, officials are hoping local residents will embrace the event.
Vancouver Mayor Gregor Robertson says he's confident they will.
"...lots of arts and culture for the city and that is a real opportunity for people in Vancouver. A lot of people forget this isn't just about the game.
That's because it's also about the money. The Grey Cup committee estimates the game will bring about $150 million to the city.