The Genesee Brewing Co. built the 23-foot (75-feet)-high Christmas tree out of 300 stainless steel kegs outsides its Brew House in downtown Rochester.
The keg tree is trimmed with 600 feet of green lights and topped by a rotating Genesee sign. More than 20 of Genesee's elves — also known as employees — got to work designing and building the keg tree.
Alas, beer lovers, the kegs are empty. But the company says when the tree is dismantled the kegs will return to the production line and be refilled.
The official public lighting ceremony is set for Dec. 18.