BUSINESS

VH1 stands by 'Sorority Sisters,' labeled offensive by critics; some sponsors drop the show

12/18/2014 05:24 EST | Updated 02/17/2015 05:59 EST
LOS ANGELES, Calif. - VH1 says it's sticking with "Sorority Sisters" despite criticism of the reality show's depiction of black sorority members and the loss of some sponsors.

There are no plans to change the 10-episode series, and the channel says in a statement that it "seems to be connecting with its audience." About 1.3 million people watched Monday's debut episode.

T-Mobile is among the latest sponsors to refuse to advertise on "Sorority Sisters." In a statement Thursday, the company says the program's content does not meet its guidelines.

A spokeswoman for Hallmark says it also is not advertising on "Sorority Sisters" because of consumer reaction.

Lawrence Ross, who's among the organizers of a boycott effort aimed at the show, says the goal is to get VH1 to drop the series.