British Columbia's most cherished brand is Save-On-Foods, according to a list released by BC Business magazine this week.
The top 20 most loved brands list, created in conjunction with market research company Ipsos, looked at a range of different points, including trust and social responsibility.
Grocery chain Save-On took top spot, jumping from last year's third place ranking. Bumped out of number one was London Drugs, which ranked second this year.
And while there were some other returns from last year's inaugural list, there were some surprise newcomers, too.
See the top 10 below, and read about all 20 on BC Business: