NEWS

YouTube sides with artist over RNC, N.L. tourism mash-up

01/29/2015 04:24 EST | Updated 03/30/2015 05:59 EDT
A local artist has YouTube on her side, after a marketing company took issue with a video that blended the recent Royal Newfoundland Constabulary recruit video with provincial tourism ads.

Liz Pickard said she received an email from YouTube, saying that the company received a complaint about copyright infringement on her video.

The complaint was raised by Target Marketing, on behalf of Newfoundland and Labrador Tourism.

She said didn't know anything about the complaint until months later when she was going through her email's spam folder, and found an email from YouTube.

The email said YouTube had decided not to remove the video from their system, because they didn't believe there was any copyright infringement on Pickard's part.

She said she wanted to edit the two videos together to juxtapose the different versions of Newfoundland and Labrador portrayed in both, and what provincial identity people wanted.

"They are absolutely diametrically opposed and for me, it was important to point that out so that was really the motivation behind it. It was a response to stop and think, what kind of life do we want in Newfoundland and Labrador?" said Pickard.

"One where we have a militarized police force kicking in people's doors, or one where we can enjoy our beautiful life in the bay picking berries out on the hill and having the quiet lifestyle that I think most Newfoundlanders and Labradorians really want."

'Exercise in futility'

Pickard added she can understand why the company and creators of the tourism video might be upset about its use, but said any legal action on their part would be useless.

"It would be an exercise in futility on the part of anyone who may have a problem, but for me there is no action. I certainly enjoy more promotion for the video," she said.

"I'm very proud of it, it's one of the few satirical videos I've ever created in this manner."

CBC News contacted Target Marketing and the provincial tourism department, but didn't receive a response.

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