BRITISH COLUMBIA

Doritos Super Bowl Ad Contest: B.C. Filmmakers Take 2nd Place

02/02/2015 05:00 EST | Updated 02/02/2015 05:59 EST

Many Metro Vancouverites were likely feeling disappointed yesterday after the Seahawks' loss at the Super Bowl on Sunday, but not Graham Talbot of Maple Ridge.

Not only did he make it to the top 10 of the annual Doritos Crash the Super Bowl commercial contest, but he actually got flown out to watch the game live. It was there that he learned his ad, "When Pigs Fly," was chosen to air in the live broadcast, and therefore that he had won the $50,000 runner-up prize.

“They had told us it’s going to be the second commercial in a certain commercial break,” Graham Talbot told Global News.

“I’m waiting, I’m waiting, it doesn't come up, and then it happens again, so you’re getting super nervous. There’s no payoff. And then the third time it finally happened. I exploded with emotion. It was an incredible feeling, I can’t describe it.”

Talbot conceived of the idea with his twin brother Nelson, according to Global News; they both graduated from Simon Fraser University's film program. They produced the commercial from their parents' basement, CBC News reported.

The duo beat out nearly 4,900 other entries to crack the top tw0, but the American-made "Middle Seat" was ultimately chosen to win the $1 million prize and the dream job opportunity at Universal Pictures.

Another filmmaker from Vancouver, Devon Ferguson, also made it to the top 10 with his commercial "Selfish Sneezers."

The Crash the Super Bowl runner-up is chosen by Doritos, while the winner is determined by public votes. This is the ninth year of the contest.

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