STYLE

Karlie Kloss Is The New Face Of Joe Fresh

02/03/2015 04:29 EST | Updated 02/03/2015 04:59 EST
Joe Fresh

This is HUGE.

Joe Fresh has just announced the new face of its spring 2015 collection, and it's none other than Miss Karlie Kloss.

The American supermodel poses alongside Henrik Fallenius in the ad campaign photographed by Steven Sebring and styled by George Cortina.

karlie kloss

In the ads, the 22-year-old beauty lounges around in key looks from Joe Fresh's spring collection, including a khaki ensemble, a striped black and white dress, a classic T-shirt and jeans combo, and a Canadian tuxedo. Her blond bob is left tousled, while her makeup is kept minimal and simple. Meanwhile, her male counterpart appears more rugged rather than clean-cut, with his long hair and beard.

karlie kloss

"My style is very simple and chic and I think these pieces are right up my alley," said Kloss in a press release. "When you pull on a great pair of jeans and it fits perfectly with a gorgeous silk shirt, and you feel good in what you’re wearing, it makes all the difference."

karlie kloss

The official campaign launches on February 9 on television, print, online, in stores, and on social media in Canada, the United States, South Korea, and the Middle East.

Now excuse us while we make our spring shopping list...

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See more Karlie Kloss pics below:

Karlie Kloss