Produced by the environmentally conscious team at Modacity, the video asks Metro Vancouver residents to support the 0.5 per cent sales tax.
In it, Price points to Vancouver's world-wide reputation for green transportation and a livable downtown.
"We forged a different path than almost any other place in North America and now the question is whether we will extend that vision into the future, says Price in the video which uses archival footage.
"Voting no is not the status quo. Things must change."
The SFU City Program director says a million people arriving in the next 30 years will have to be accommodated on transit with the existing service if nothing changes.
"We fall back to building more roads, more bridges, which we will not have a vote for," he warns.
However, Jordan Bateman with the Canadian Taxpayer's Federation, who is heading up the No side says, TransLink needs to get its funding under control before asking for more taxpayer money.
Ballots for the plebiscite will be mailed out on March 16 and have to be returned by May 29.
Take the poll: Do you support the proposed tax hike?Suggest a correction