STYLE

Jeanne Beker aims to offer fresh take on fashion with new series 'Style Matters'

03/11/2015 02:14 EDT | Updated 05/11/2015 05:59 EDT
TORONTO - After 27 years spent primarily profiling designers as host of "Fashion Television," Jeanne Beker is opting for a fresh take on fashion aimed at helping viewers maximize their style potential.

The fashion and media maven is returning to the airwaves with "Style Matters with Jeanne Beker," which has its two-hour premiere Thursday at 8 p.m. ET on the Shopping Channel. Full episodes will be available online at tsc.ca the following day.

Three years since the cancellation of the long-running "FT," Beker said she has felt fortunate to continue making regular TV appearances — albeit in "very conventional ways."

"I was being used for the regular red carpet commentary or to give my opinion about this or that — which is all great, " the affable Beker said in an interview.

"But I felt that it was high time to do something new and exciting again."

With "Style Matters," Beker draws on part of the formula that made "FT" a trail-blazing success, with plans to shoot segments in the field featuring interviews with designers or showroom tours.

She will anchor the show live from the studio, with one-hour and two-hour editions hoping to guide viewers toward translating notable styles featured onscreen into their own wardrobes.

The debut episode will include a visit to the Museum at the Fashion Institute of Technology in New York which recently opened a special exhibition on Yves Saint Laurent and Halston, two of the most influential designers of the 1970s.

Beker said a future show will be centred on ageless dressing, while a Mother's Day-themed program will focus on style lessons taught by moms.

"I really want to help people understand where some of these trends come from," said Beker.

"I want them to understand the inspiration that some of these designers have when they're putting together their lines, their collections — in particular for the Shopping Channel — and make people understand how they can mix things up."

Beker said she also wants to travel across Canada to visit women at home in hopes of celebrating their singular approach to style.

"I'm a little tired of makeover shows and that kind of thing where the team of experts come in and tell you how to do it.

"Of course, I hope that people can learn from what I have to say; I might be able to impart advice, for sure. But I'm also about celebrating individuality. I think that's something that we don't do enough in our society.

"We're quick to tear people down and tell them what they're doing wrong. But I want to try and find the people that really know how to do it, and we want to expose them and give them the chance to tell us their stories."

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