The Surrey brewery got into a copyright SNAFU when its new cartoon label for Detective Saison brew turned out to be a dead ringer for an image from the comic book series, Powers.
Hours before the beer was due to be released in stores, the brewery saw a tweet that pointed out the remarkable resemblance between its label and the female character from the comic books, Deena Pilgrim.
"We don't want to mention the agency involved, but let's just say we had work we thought was original art," said Tim Barnes, the brewery's vice-president of marketing.
Now the company has begun the process of pasting the new labels on its 24,000 bottle consignment.
"It's going to be a pain in the butt and it's going to cost a lot of money, but we're going to do it."
"If anyone needs a job, please call us," he said, laughing.Suggest a correction