The business guru will dole out advice to smaller Canadian companies looking to grow on a new BNN series, "The Disruptors."
BNN says Croxon joins BNN anchor and reporter Amber Kanwar as co-host of the weekly half-hour series, which also traces international business news and trends.
Each week, the duo will analyze pitches and offer a frank assessment of their prospects.
Croxon, who co-founded the online dating site Lavalife in 1987, was a judge on CBC-TV's "Dragons' Den" from 2011 to 2014.
"The Disruptors" debuts April 16 on BNN.
"As a business operator and investor who got good at recognizing what technology can do, I look forward to bringing that perspective to the rapidly evolving technology innovation space, to help separate the practical from wishful thinking," Croxon said Tuesday in a release.