"Chocolate is always a great vector to get people to kind of sit up and pay attention," said company president Daniel Terry. "It's one of our mandates to support environmental conservation on the coast."
The B.C. company has partnered with the Sierra Club of BC for the projec and plans to make up to 15,000 of the Simply Dark Pull Together chocolate bars.
The bars will be sold online and in stores such as Mountain Equipment Co-op until the end of June.
'Who knew stopping a pipeline could be so delicious?'
On its website, Denman Island Chocolate asks consumers, "Who knew stopping a pipeline could be so delicious?" and explains its view on the fight so far, adding that "now the dark and intense power of chocolate has joined the cause."
All of the proceeds will be donated to the campaign called Pull Together, which has already raised $350,000 to help First Nations in their expensive legal challenge against the federal government.
Its goal is to overturn federal approval of Enbridge's Northern Gateway pipeline. If built it would run from Bruderheim, Alta., to Kitimat B.C. From there oil would be shipped overseas on tankers to international markets.
Last summer, several First Nations leaders said they will argue the proposed pipeline is a constitutional violation of their aboriginal land rights in their respective territories.
'They are fighting for their survival'
In a news release, Terry said he is proud to support the Pull Together campaign.
"First Nations deserve our full support in their legal battles against Enbridge's proposed pipeline and tanker project.
"They are fighting for their survival and for ours too and it is essential that we do everything we can to bolster their efforts."
According to the Sierra Club of BC, proceeds from the bars will go directly to the legal defence of the Gitga'at, Gitxaala, Haida, Heiltsuk, Kitasoo-Xai'xais, Nadleh Whut'en and Nak'azdli First Nations.
All funds will be used equally between the nations and help pay for legal research, expert science, legal arguments, disbursements for days in court, and filing fees.
A portion of the proceeds will go to the Sierra Club of BC to offset the administrative costs of the Pull Together initiative.Suggest a correction