All hail the ice cream burrito!
This new saviour of snacks is made of two choice flavours “topped with a fudge drizzle and cookie crumbs” embraced in a “soft and chewy waffle wrap.”
And if the ice cream maker’s ad is any indication, it’s destined to save munchie aficionados from the effects of 4/20 frozen treat fatigue and indecision. It happens.
But for the “Brrr-ito”curious, the flash effects of cold-induced toothaches are a risk.
Here’s how the “Brrr-ito” will save the world, according to Ben & Jerry’s.
Stoner appeal is strong right from the start.
These are the guys who need saving.
Our heroine enters.
The room of zombie men are hypnotized by the sight of a swirling snack.
An ice cream sandwich? So basic.*
*when it comes to the hierarchy of frozen treats
Hark! A glimpse of the waffle-wrapped snack.
You can almost smell the drool.
But that's not going to fly with our heroine.
FLY, ICE CREAM BURRITO, FLY.
Close-up shot. Isn’t it beautiful?
Team ice cream burrito! Save those zombie men from their basic snacking fate.
Here comes the boom. BOOM.
And the room fills with magic smoke.
A magic smoke of information.
You can view the full ad in its cinematic glory below:
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