LIVING

Ben & Jerry's Ice Cream Burrito Is A Snack Masterpiece

04/17/2015 01:58 EDT | Updated 04/17/2015 05:59 EDT

All hail the ice cream burrito!

Ben & Jerry’s announced their newest creation on Friday, promoting their “Brrr-ito” in an over-the-top video spoofing Apple’s iconic “1984” ad.

This new saviour of snacks is made of two choice flavours “topped with a fudge drizzle and cookie crumbs” embraced in a “soft and chewy waffle wrap.”

And if the ice cream maker’s ad is any indication, it’s destined to save munchie aficionados from the effects of 4/20 frozen treat fatigue and indecision. It happens.

But for the “Brrr-ito”curious, the flash effects of cold-induced toothaches are a risk.

Here’s how the “Brrr-ito” will save the world, according to Ben & Jerry’s.

Stoner appeal is strong right from the start.

ice cream burrito

These are the guys who need saving.

ice cream burrito

Our heroine enters.

ice cream burrito

The room of zombie men are hypnotized by the sight of a swirling snack.

ice cream burrito

An ice cream sandwich? So basic.*

ice cream burrito

*when it comes to the hierarchy of frozen treats

Hark! A glimpse of the waffle-wrapped snack.

ice cream burrito

Mouths agape.

You can almost smell the drool.

ice cream burrito

But that's not going to fly with our heroine.

ice cream burrito

FLY, ICE CREAM BURRITO, FLY.

ice cream burrito

Close-up shot. Isn’t it beautiful?

ice cream burrito

Team ice cream burrito! Save those zombie men from their basic snacking fate.

ice cream burrito

Here comes the boom. BOOM.

ice cream burrito

And the room fills with magic smoke.

ice cream burrito

A magic smoke of information.

ice cream burrito

Touche.

You can view the full ad in its cinematic glory below:

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