BUSINESS

Most automakers report April sales gains on growing demand for small, midsize SUVs

05/01/2015 09:00 EDT | Updated 05/01/2016 05:12 EDT
DETROIT - Hot sales of small and midsize SUVs drove auto sales higher last month as General Motors, Ford, Toyota, Fiat Chrysler and Nissan all reported U.S. sales gains.

Several of the companies reported their best April totals in years. Overall, sales were mostly in line with analysts' predictions of a 6 per cent increase compared with a year ago. All automakers were scheduled to report sales on Friday.

Buyers, buoyed by lower gasoline prices, flocked to crossover SUVS that handle like cars and sit up higher. The gains came at the expense of many small and midsize cars.

"The demand for crossover SUVs is off the charts," said Bill Fay, a Toyota group vice-president.

Erich Merkle, Ford's top sales analyst, said small SUVs accounted for almost 19 per cent of industry sales last month, two percentage points higher than a year ago.

General Motors Co., the top-selling automaker in the U.S., posted a 5.9 per cent increase and sold 269,000 vehicles. Sales of the Chevrolet Equinox midsize SUV rose 42 per cent to nearly 29,000, while sales of the Buick Encore small SUV gained 29 per cent to nearly 5,600. But the Chevrolet Malibu midsize car fell nearly 13 per cent, while sales of the Chevy Cruze compact dropped nearly 4 per cent.

Ford Motor Co. posted a 5 per cent gain for its best April in nine years. The Dearborn, Michigan, automaker sold more than 222,000 cars and trucks last month, led by record SUV sales.

The revamped Ford Edge midsize SUV posted its best April sales ever at just over 13,000, up 78 per cent from a year ago. Ford sold 26,000 Escape small SUVs, up nearly 5 per cent. But sales of the Fusion midsize car and Focus compact car both fell.

Sales of the F-Series pickup, Ford's top-selling vehicle, fell 1 per cent to 63,000. The company continues to ramp up production of a new model with an aluminum body. Selling prices for the F-Series averaged a record $42,600, with lower monthly payments due to longer loans driving purchases of loaded-out trucks.

GM sold 46,000 Chevrolet Silverado pickups, its bestseller, for a gain of nearly an 8 per cent. Sales of the Ram pickup, Fiat Chrysler U.S. LLC's top-selling vehicle, rose 3 per cent to just under 38,000.

Fiat Chrysler's Jeep brand benefited from the SUV craze as well. Jeep posted its best-ever monthly sales at nearly 72,000, up 20 per cent from a year ago. Overall, Fiat Chrysler's U.S. sales rose about 6 per cent.

Toyota Motor Corp. reported a 1.8 per cent sales increase to just over 203,000 with record April sales of the RAV4 small SUV and Highlander midsize SUV.

At Nissan, sales were up 5.7 per cent to nearly 110,000. The company said its small and midsize SUVs set an April record, led by the Nissan Rogue with an increase of 45 per cent.

Hyundai Motor Co. also reported its best April ever with sales up 2.9 per cent to slightly above 68,000.

The Volkswagen brand, which lacks strong SUVs, saw sales fall about 3 per cent to just over 30,000.