Beaconsfield Mayor Georges Bourelle says it would generate substantial revenue for the city, but some people who live there say it would be an eyesore.
Joan Wang, who lives by the highway, says she can't believe the city is considering adding more light pollution in the form of a nine-metre high billboard with screens on each side.
"We already have enough trouble here. We have the train passing by. We have the highway. We have enough," Wang said.
Bourelle says the city would get about $300,000 a year by leasing the land for the screens.
"It's a large structure but here we are in the public works area and there is no residential impact on anything we would put here," he said.
Residents like Laura Brozovic disagree.
"I don't like them, I find them distracting when were driving, I find them distracting as a whole," she said.
Bourelle said the city will hold public consultations on May 25 with the company involved.