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Fur Protestors Confront Kim Kardashian At 'Selfish' Book Signing

05/07/2015 11:37 EDT | Updated 05/07/2015 11:59 EDT

Yikes!

Kim Kardashian was mobbed by animal rights activists on Tuesday during an NYC book signing at Barnes & Noble.

The 34-year-old reality star was signing copies of her new selfie-filled book, "Selfish," when a group of anti-fur activists confronted her with posters and chants.

"I just want to say, you're the most disgusting human being on this planet. Shame on you for supporting the fur industry!" one man yelled while holding posters of Kim wearing fur with the word "selfish" written in red, blood-like ink.

Another man went up to Kim to have his book signed, asking "Can you make it out to all the animals that have been tortured and killed for you to wear a fur?"

Others shouted, "Murderer!" while holding up posters that read, "Your fur had a face."

Kardashian managed to keep her cool and continued to smile, as the protestors were escorted out of the building.

This isn't the first time Kim has been subjected to scrutiny by anti-fur activists -- back in 2012, she was attacked with flour at a red carpet event where she intended to promote her fragrance, True Reflection.

You can watch the entire incident in the video above.

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