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CN Tower plays a starring role in logo for 2016 NBA all-star game in Toronto

05/27/2015 03:25 EDT | Updated 05/27/2016 05:59 EDT
From her fourth floor window in the offices of Maple Leaf Sports & Entertainment, Shannon Hosford has a direct view of the CN Tower.

So, when the NBA was designing the logo for the 2016 all-star game in Toronto from their offices in New York, all she had to do was take a look out her window to check how accurate their designs were.

"They'd be sending me comps, and I'd be like 'Nope. It looks too much like . . . Change it,"' said Hosford, MLSE's vice-president of marketing and communications. "We were going back and forth on the logo comps, it was pretty funny."

The iconic structure that dominates Toronto's skyline plays a starring role in the 2016 NBA all-star logo unveiled Wednesday at the CN Tower. The words "All-Star Toronto" encircle the top of the tallest free-standing structure in the Western Hemisphere. The logo features the Raptors' red and black, and the NBA's blue and red.

Toronto will host the 65th NBA all-star game on Feb. 14, at the Air Canada Centre, marking the first time the event has been held outside of the U.S.

MLSE bid on the game three years ago as part of a campaign to make the game more global, said Hosford. The plan also included appointing Drake as the Raptors' global ambassador, and the "We the North" marketing campaign.

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