"I don't think Americans are against success," she told reporters in Concord, New Hampshire. "Those of us who do have opportunities ought to be doing more to help other people do the same."
Clinton and her husband, former President Bill Clinton, have made hundreds of millions of dollars since leaving the White House from paid speeches— a fortune that even she has struggled to explain.
Last year, she stumbled into a storm of political criticism after saying her family was "dead broke" at the end of her husband's second term. Though in deep debt due to legal fees from various controversies, Bill Clinton quickly moved the couple into the top 1 per cent with book sales and speaking fees.
Last month, the couple reported that they earned more than $30 million in speaking fees and book royalties since January 2014.
In New Hampshire on Monday, Clinton seemed more comfortable acknowledging her wealth, describing her family as "blessed." But she also highlighted her middle class roots, pointing out that both she and her husband had federal college loans to pay off.
"What (voters) are interested in is who's going to fight for them," she said. "I want everybody to have the same opportunities that I had and my husband had."
While the opening days of her campaign have stressed Clinton's family and career history, her personal fortune has gone largely unmentioned.
Her remarks on Monday came in the midst of a campaign launch focused on her personal biography, particularly her mother's impoverished upbringing, as a way of reintroducing one of the country's best known political figures as a fighter for struggling families left behind by the economic recovery.
On Monday, she focused the first major policy proposal of her campaign on universal pre-K education — an issue championed both by liberal voices in her party, as well as by more conservative governors in Republican-led states, including Texas.
Speaking to parents and children at a YMCA, she promised that as president she would make "high quality preschool" available for all 4-year-old children in the next decade, double federal money for early Head Start programs, and implement a tax cut to help parents with the costs of raising children under age 3.
That proposal is one item on a wish-list of progressive policies Clinton has backed over the past three days, as part of her vision of a more "inclusive economy."
"Prosperity cannot be just for CEOs and hedge fund managers," she told hundreds of supporters Monday in a Concord barn.
Those Wall Street financiers include members of her immediate family.
Her son-in-law Marc Mezvinsky has leveraged family ties to raise money from investors for his hedge fund. Her daughter, Chelsea, also worked at a hedge fund founded by a major Clinton campaign donor.
Clinton was paid to speak to financial firms such as Deutsche Bank and Ameriprise Financial. One of her final paid speeches was delivered in March to eBay, which paid her $315,000, records show.
Republicans have spent months questioning how the Clinton family has leveraged political connections into personal cash— criticism that may be having some impact on early perceptions of her candidacy.
About 47 per cent of Americans said Clinton cares about people like them in a CNN/ORC poll released earlier this month, down from 53 per cent in the same poll last summer. An ABC News/Washington Post poll released the same day found a slight decline in the past year on a similar question, with 49 per cent saying Clinton "understands the problems of people like you" and 46 per cent saying she doesn't.
Republicans are flipping charges successfully levelled against their party in the last presidential race. In 2012, Republican nominee Mitt Romney, the wealthy co-founder of private equity firm Bain Capital LLC, found his presidential bid undermined by Democratic attack ads painting him as a heartless plutocrat.
"Hillary Clinton has to expect the same kind of treatment," Romney said Monday, in an interview on MSNBC. "How could she get out there and sell a populist message when she makes in one hour a multiple of what the average American will make in a year?"
This story has been corrected to show that Bill Clinton moved the couple into the top 1 per cent with book sales and speaking fees.
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