Denise Bidot makes no apologies for her body.
The campaign has the Puerto Rico- and Miami-raised Bidot lounging on a beach in Bermuda in a series of swimsuits, such as a monokini with side cut outs, a red halter top bikini and a two-piece with an animal pattern.
"Curvy women really shouldn't apologize for who they are," Bidot says in a sensual video that forms part of the campaign.
"They should just wear a swimsuit that makes them feel comfortable and it's all about the confidence."
Swimsuits for All touts its high waist kinis as a popular style this summer, saying they channel a "retro, bombshell look."
It is also pushing its "Swim Sexy midkinis," which are "perfect for women who need extra support on top."
Here are a few of the pieces that Bidot wears in Swimsuits for All's ads:
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