06/25/2015 03:30 EDT | Updated 06/25/2016 05:59 EDT

Longboarders targeted with Slurpee tickets by RCMP

Longboarders in Prince Rupert, B.C., may soon be getting a brain freeze next time they are stopped by the RCMP.

Police in the West Coast city say they want to reward safe behaviour with a so-called positive ticketing campaign.

So they plan to give away coupons for 7-11 Slurpees or pool and gym passes to longboarders, skateboarders and bikers wearing helmets or exhibiting other safe behaviour this summer.

The aim is to bridge gaps between law enforcement and young people, according to RCMP Cst. Matt Ericson.

The local detachment already sponsors a longboard race with a local shop and gave away 120 helmets last year.

Local skate shop owner Marc Page isn't convinced the positive tickets will change the behaviour of those who don't wear helmets.

"Something is better than nothing. But at the same time slurpees are only a couple bucks. And a couple of bucks to a kid these days is nothing," said Page.

But RCMP say they also have a plan for those who don't wear a lid.

"While we are excited about issuing positive tickets, we will also be increasing enforcement action for those who choose not to comply," said Ericson.