BUSINESS

Tim Hortons serves up more than smiley faces with new emoji keyboard

06/25/2015 04:46 EDT | Updated 06/25/2016 05:59 EDT
OAKVILLE, Ont. - Canadians who have longed to express themselves with a Tim Hortons coffee cup emoji will find a new sense of freedom this week.

Tim Hortons has unveiled a downloadable keyboard that includes its trademark beverage, along with 11 other Canuck-centric, conversation-starters including a tuque and Muskoka chair.

Emojis are small images or icons that have widely replaced the use of emoticons in text conversations.

The app is cheekily named the "Ehmoji Canadian Keyboard" and Tim Hortons says it wanted to tap into national pride ahead of Canada Day.

The bilingual keyboard was developed by New York-based marketing company Snaps, which also recently created a themed keyboard for music channel VH1 in the United States.

Apple iPhone users can already download the promotional item for free on the App Store, while Android users get access to a comparable version on Monday.

Tim Hortons says it's also asking Canadians to submit their own ideas for emojis through social media, and the most popular choices will be added next month.